FYL #67: John Dwyer | Institute of Wow
John shares with us his Wheel of WOW “Client Attraction Formula”. How he help business owners to attract new clients to their business. We dig deep into this episode with him as he shares about:
- How to identify one’s “most profitable” client
- How to build your marketing strategy
- How to use the “problem/solution” formula as a MASSIVE persuasion tool
- How to IMPROVE your website & turn it into a 24/7 “sales machine”
- 5 Steps to bring and keep clients
About John:
John Dwyer (known as “JD” by most of his clients) is a marketing enigma, unique in the field. When it comes to creating sales for businesses, his thinking is refreshingly unconventional. And thank goodness for that! Because there are way too many so-called marketing experts out there who simply pedal the same old “marketing 101” philosophies.John preaches “in a sea of sameness in your industry, you need to stand out like a beacon – and the best way to do this is by using wow factor marketing techniques”.He thinks “way outside the square” and brings proven marketing ideas to the table for business owners – not the motherhood marketing waffle we all hear from many self-professed advertising experts.And let’s not forget, he’s the guy who got Jerry Seinfeld out of retirement to front an Aussie bank’s advertising campaign!
Link to his official website
Resources:
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